Department of Justice to Hold Workshop on Competition in Television and Digital Advertising

The Department of Justice will hold a public workshop on May 2-3, 2019, to explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement. The workshop will cover the different types of television and online advertising, and it will highlight, among other developments in the industry, the role of online and mobile advertising networks. Panelists will discuss a range of topics, including how each type of advertising may fit into an advertising campaign, how inventory is priced, the economics of advertising, developments in advertising technologies, the effects from changes in consumer behavior, and the competitive dynamics of media advertising in general, in light of the rise of digital advertising. 

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Author: Editor